Ranking Factor checklist – Guide Line for SEO

What Webmaster or Web agency SEO specialist should know when want to promote online content via Google Search and Bing.com search.

Not any secrets to won the website ranking, just a SEO works need to do, following the best practices outlined below will make it easier for search engines to crawl your website, index the web page and understand the web content.

How to improve SEO Ranking ? To get better ranking in Search Engine. The Main Big factor is The Good web content - Content is the King. You can more info on How to build a Good Web Content?

Others 10 Factors will helping in getting good rank and bring in more visitor traffic.

Domain Factor

  1. Domain Age
  2. Keyword Appears in Top Level Domain
  3. Keyword As First Word in Domain
  4. Domain registration length
  5. Keyword in Subdomain Name
  6. Domain History
  7. Exact Match Domain
  8. Publicvs. Private Whois
  9. Penalized Whois Owner
  10. Country TLD extension


Page-Level Factors

  1. Keyword in Title Tag
  2. Title Tag starts with keyword
  3. Keyword in Description Tag
  4. Keyword Appears in H1 Tag
  5. Keyword is Most Frequently used phrase in document
  6. Content Length
  7. Keyword Density
  8. Latent Semantic indexing keywords in Content (LSI)
  9. LSI Keywords in Title and description tags
  10. Page loading speed via HTML
  11. Duplicate content
  12. Rel= Canonical
  13. Page Loading speed via chrome
  14. Image optimization
  15. Recency of Content updated
  16. Magnitude of content updates
  17. Historical updates page updates.
  18. Keyword Prominence
  19. Keyword in H2, H3 Tags
  20. Keyword word order
  21. Outbound link quality
  22. Outbound link theme
  23. Grammar and spelling
  24. Syndicated content
  25. Helpful Supplementary Content
  26. Number of outbound links
  27. Multimedia
  28. Number of internal links pointing to page
  29. Quality of internal links pointing to page
  30. Broken Links
  31. Reading level
  32. Affililate links
  33. HTML errors/W3C validation
  34. Page Host’s Domain Authority
  35. Page’s PageRank
  36. URL Length
  37. URL Path
  38. Human Editors
  39. Page Cateogory
  40. WordPress Tags
  41. Keyword in URL
  42. URL String
  43. References and sources
  44. Bullets and Numbered lists
  45. Priority of Page in Sitemap
  46. Too Many outbound links
  47. Quantity of other keywords page ranks for
  48. Page Age
  49. User Friendly
  50. Parked Domains
  51. Useful Content


SEO Ranking Factor
SEO Ranking Factor

Site-Level Factor

  1. Content Provides value and Unique insights
  2. Contact Us Page
  3. Domain Trust/TrustRank
  4. Site Architecture - Organize your site hierarchy
  5. Site Updates
  6. Number of Pages
  7. Presence of sitemap
  8. Site uptime
  9. Server location
  10. SSL Cetificated - Online security issues might scare away customers
  11. Terms of service and privacy pages
  12. Duplicate Meta information on-site
  13. Breadcrumb Navigation
  14. Mobile optimized - How to check mobile friendly site
  15. Youtube
  16. Site usability
  17. Use of Google analytics and Google Webmaster Tools
  18. User reviews / site reputation

Backlink Factors

  1. Linking Domain Age
  2. # of Linking Root Domains
  3. # of Links from separate C-class IPS
  4. # of Linking Page
  5. Alt Tag (for Image Links)
  6. Links from edu or .gov Domains
  7. PR of Linking Page
  8. Authority of Linking Domain
  9. Links from competitors
  10. Social Shares of referring Page
  11. Links from Bad Neighborhood
  12. Guest Posts
  13. Link to Homepage Domain that page sites on
  14. Nofollow Links - additional ways to identify to Google Search the nature of particular links.
  15. University of Link Types
  16. “Sponsored links” or Other words Around Link
  17. Contextual Links
  18. Excessive 301 redirects to Page
  19. Backlink Anchor Text
  20. Internal Link Anchor Text
  21. Link Title Attribution
  22. Country TLD of referring Domain
  23. Link location in Content
  24. Link Location on Page
  25. Linking domain relevancy
  26. Page level relevancy
  27. Text around link sentiment
  28. Keyword in title
  29. Positive link velocity
  30. Negative link velocity
  31. Links from “Hub” Pages
  32. Link from Authority sites
  33. Linked to as wikipedia source
  34. Co-Occurrences
  35. Backlink Age
  36. Links from real sites vs Splogs
  37. Natural Link profile
  38. Reciprocal links
  39. User Generated Content links
  40. Links from 301
  41. Schema.org Microformats
  42. DMOZ Listed
  43. Yahoo Directory Listed
  44. Number of outbound links on Page
  45. Forum profile links
  46. Word count of linking content
  47. Quality of linking content
  48. Sitewide links

User Interaction

  1. Organic click through rate for a keyword
  2. Organic CTR for All Keywords
  3. Bounce Rate
  4. Direct Traffic
  5. Repeat Traffic
  6. Blocked sites
  7. Chrome Bookmarks
  8. Google Toolbar Data
  9. Number of comments
  10. Dwell time

Algorithm Rules

  1. Query Deserves Freshness
  2. Query Deserves Diversity
  3. User Browsing History
  4. User Search History
  5. Geo Targeting
  6. Safe Search
  7. Google+ Circles
  8. DMCA Complaints
  9. Domain Diversity
  10. Transactional Searches
  11. Local Searches
  12. Google News Box
  13. Big Brand Preference
  14. Shopping Results
  15. Image Results
  16. Easter Egg Results
  17. Single Site Results for Brands

Social Signals

  1. Number of Tweets
  2. Authority of Twitter users accounts
  3. Number of facebook likes
  4. Facebook shares
  5. Authority of Facebook user accounts
  6. Pinterest Pins
  7. Votes on Social Sharing Sites
  8. Number of Google+1s
  9. Authority of Google+ User Accounts
  10. Verified Google+ Authorship
  11. Social signal Relevancy
  12. Site Level Social Signals

Brand Signals

  1. Brand Name Anchor Text
  2. Branded Searches
  3. Site has Facebook Page and Likes
  4. Site Has twitter profile with followers
  5. Official Linkedin Company Page
  6. Employees Listed at linkedin
  7. Legitimacy of Social Media Accounts
  8. Brand Mentions on News Sites
  9. Co-citations
  10. Number of RSS subscribers
  11. Brick and Mortar Location with Google+ Local Listing

On-site Webspam

  1. Website is Tax Paying Business
  2. Website is Tax paying Business
  3. Latent Semi indexing keywords in Content (LSI)
  4. Links to Bad Neighborhoods
  5. Redirects
  6. Site Over-Optimization
  7. Page Over-Optimization
  8. Ads Above the fold
  9. Hiding Affiliate links
  10. Affiliate sites
  11. Auto Generated Content
  12. Excess pagerank sculpting
  13. IP Address Flagged as Spam

Off-site Webspam

  1. Meta Spamming
  2. Unnatural Influx of links
  3. Penguin Penalty
  4. Link Profile with high % of Low quality Link
  5. Linking Domain Relevancy
  6. Unnatural links Warning
  7. Links from Same Class C IP
  8. “Poison” Anchor Text
  9. Manual Penalty
  10. Selling Links


Others Reading

Google Search Console  - Search Engine Optimization (SEO) Starter Guide

How long does Search Engine take to remove expire page