Are you struggling with choosing between SEO and SEM?
It always confuses people what exactly the differentiates between SEO & SEM, both of these can help a brand or business show up in search engine results according to the users search terms. SEO is organic search but sem is paid search, At its fact SEO is the practice of making your website with good content strategy, great user experience, good web performance, lead generation & etc. Please refer to the following comparison chart for your reference.
Usually the experienced SEO company Malaysia will be providing suitable digital marketing method according to customer marketing goal.
| Items | SEO | SEM |
| Promote Website URL | Yes | No |
| Targeted keywords | Unlimited keywords phrases |
Limited |
| Improve Website ranking | Yes | No |
| Domain name value | Yes | No |
| Long-term marketing value | Yes | No |
| On page & off page SEO | Yes | No |
| Visibility | Shown to everyone | Shown to the target audience |
| Result-driven timeline | 3-4 months | 5 days |
| Traffic Cost | No | Yes, bid price |
| Click-through rate | High | Low |
| Good for testing | No | Yes |
| Expenses (cost) | Web SEO | SEM + Ads Fee (2 costs) |